Ella Privacy Supplement

Last updated: March 9, 2026

This supplement explains Ella-specific privacy practices and should be read with the Umbrella Journal Privacy Policy. If there is a conflict, this supplement governs for Ella-specific processing.

1. Scope

This supplement applies to data processed through Ella chat features, topic flows, check-ins, and related insights. General website and app privacy terms remain in Umbrella Journal Privacy Policy.

2. Data we process in Ella

• Chat inputs and responses (what you type and what Ella returns).
• Topic selections, check-in responses, and optional feedback ratings.
• Technical and usage data (device, app version, crash/performance, feature usage).
• Account identifiers needed to provide continuity and sync.

3. How we use Ella data

• Provide Ella conversations and requested features.
• Maintain safety systems and enforce platform policies.
• Debug, monitor performance, and improve quality and reliability.
• Comply with legal obligations and investigate misuse.

4. Service providers and sharing

We use contracted service providers (for hosting, infrastructure, analytics, and support) that process data on our instructions. We do not sell personal information for money.

We may disclose information where required by law, to protect rights and safety, or as part of business transfers, as described in the Privacy Policy.

5. Sensitive information

Ella conversations can include mental health-related information that may be considered sensitive under some laws. We process this information to provide requested features and support operations, subject to applicable law.

6. Retention and deletion

We retain Ella data only as long as needed for service delivery, legal compliance, safety, and legitimate business needs. You can request account deletion or data-related requests through support.

7. Your choices and rights

Depending on your region, you may have rights to access, correct, delete, export, or object to processing. See the rights section in the Privacy Policy and submit requests at help@umbrellajournal.ca.

8. International transfers

Ella data may be processed in Canada, the United States, and other locations where we or our service providers operate. We apply safeguards required by applicable law for cross-border transfers.

9. Contact

For privacy questions specific to Ella, contact help@umbrellajournal.ca.