Built for emotional support that keeps context.
Ella starts with conversation, then adds structured support where it matters: check-ins, saved context, editable memory, and guided flows that help users move from a difficult moment to a next step.
Talk through the moment before it gets bigger.
Ella is the chat-first Umbrella Journal experience for stress, anxiety, sleep, relationships, self-worth, and the everyday thoughts people need help sorting through.
- Guided topic-based conversations
- Visible memory controls
- Exports for personal review or therapist prep
Best campaign fit
Use this page for B2C emails, beta announcements, student support campaigns, and anyone who needs a simple explanation of what Ella does.