Talk it through
Start with what’s on your mind. Ella helps you slow down and make sense of it.
Ella
A little spaceto talk itthrough
Whatever’s on your mind, start with Ella. AI-guided conversations to help you reflect, sort through feelings, and find a small next step.
Find a next step
Explore guided chats for stress, relationships, sleep, self-worth, and more.
Build on each day
Come back for a quick check-in and notice patterns over time.
Support that fits your day
A conversation when you need space. A little structure when you need a way forward.
You don’t have to figure it all out at once
Start with a topic or simply say what’s going on. Ella offers questions and practical tools to help you untangle the moment and choose where to go next.
- Guided chats for real-life concerns
- CBT-informed questions and reflection tools
- Options to keep replies short or focus on listening
A small check-in.
A fresh starting point.
Name a feeling, offload some stress, or capture a bright spot. Choose a quick check-in or a guided program when you want more structure.
- Mood, stress, and gratitude check-ins
- Guided programs for everyday challenges
- Your own pace, with room to return
Keep the context.
Stay in control.
Give Ella context about the things that matter to you, so you can build on earlier conversations. Review what it remembers and decide what to keep.
- A memory profile you can review and edit
- Options to remove individual memory items
- Import context from files or past AI chats
Talk about what matters to you
Explore Ella’s guided topics, or start a conversation in your own words.
-
Name what I am feeling
Emotions, body cues, and making sense of feelings.
-
Too much on my plate
Stress, overload, competing demands, and boundaries.
-
Stop the spiral
Anxiety, uncertainty, worry, and grounding.
-
OCD loops
Intrusive thoughts, checking urges, and reassurance loops.
-
Reframe a thought
Examine a painful thought with CBT-informed tools.
-
DBT skills
Strong emotions, distress, urges, and responding thoughtfully.
-
ACT tools
Step back from thoughts and act on your values.
-
Make a plan for today
Motivation, procrastination, and manageable next steps.
-
Figure out what to say
Difficult texts, relationships, boundaries, and conflict.
-
Breakup support
Missing someone, checking their socials, and moving forward.
-
Be less hard on yourself
Self-worth, shame, comparison, and self-criticism.
-
Grief + Remembrance
Loss, memories, regret, anniversaries, and connection.
-
Gratitude
Good moments and why they mattered.
-
Let it out
Venting, frustration, anger, and feeling heard.
-
Ride the urge
Pause an impulse and choose a safer next action.
-
Talk it through
Open conversation, decisions, practical help, or reflection.
-
Quiet my mind tonight
Racing thoughts, nighttime worry, and winding down.
-
School stress
Exams, assignments, deadlines, and asking for help.
-
I can't focus
Distraction, task paralysis, and ADHD-friendly ways to start.
-
REBT tools
Coming soonLoosen harsh “musts” and “shoulds” and explore flexible responses.
You’ll also find an Overthinking guided flow. Breakup support adapts through acute pain, stabilization, rebuilding, growth, and moving forward. REBT tools are being prepared for a future release.
See what’s includedWhat you get.
How it helps.
A closer look at the tools you can use, and how they fit into everyday life.
-
Guided AI conversations
Choose a topic like stress, relationships, sleep, or self-worth, or start in your own words.
How it helps: Find a starting point when you’re not sure what to say.
-
Reflection tools and small plans
Use CBT-informed prompts, thought reframes, and practical plans within your chat.
How it helps: Explore another perspective and choose one manageable next step.
-
Check-ins and guided programs
Check in on mood, stress, or gratitude, or follow a program one step at a time.
How it helps: Give everyday reflection a little structure, at your own pace.
-
Memory you control
Add context from files or past AI chats. Review, edit, or remove what Ella remembers.
How it helps: Build on earlier conversations while choosing what to keep.
-
Insights over time
Review conversation topics, mood trends, and recurring themes.
How it helps: Notice patterns and reflect on what has changed.
-
Saved chats and exports
Search previous chats and export conversations as JSON, PDF, or email, depending on your plan.
How it helps: Revisit a useful reflection or choose what to share with someone supporting you.
Plans and pricing
Start with the basics. Choose more support when you need it.
New lower prices. Apple’s regular price reductions start . The new prices are rolling out on Google Play. Your store confirms the final price before purchase. Student Premium is coming soon.
Start here
Free
CAD $0
No subscription
Try a little reflection before deciding what you need.
- Start with a quick check-inExplore selected prompts for mood, stress, or gratitude.
- Try a guided first stepPreview the opening step of a program before upgrading.
- See your recent themesReview seven days of insights from your saved conversations.
- Keep a personal copyExport saved chats as JSON for your own records.
Individual AI chat replies require Premium or Premium Plus.
Open Ella on webEveryday support
Premium
CAD $7.99 / month
or CAD $49.99 / year, billed annually
Build a reflection routine, one conversation at a time.
- Talk it through and find a next stepUse AI chats, reflection tools, summaries, translation, and practical plans.
- Build skills at your own paceWork through full guided programs, one step at a time.
- Build on your storyImport useful context and manage what Ella remembers for future chats.
- Notice patterns over timeExplore 30- and 90-day topic insights to spot recurring themes.
- Keep useful reflections closeExport chats as PDF or email to revisit or share when you choose.
Personal + shared
Premium Plus
CAD $14.99 / month
or CAD $99.99 / year, billed annually
Your own support, plus room for a conversation together.
- All your Premium supportKeep the individual chats, programs, memory, insights, and exports.
- Work through something togetherHost Ella Together sessions with someone you invite.
- Make joining easierYour invited guest can join without their own Premium Plus plan.
- Return to the key pointsShared-session summaries help you revisit what was discussed.
New regular rates are shown above; Apple’s scheduled change begins November 7, 2026. Store configuration checked . Premium appears as “Ella Pro” in the Canadian App Store. Android prices and offers are confirmed in the app. Your store shows the final price and any applicable taxes before purchase. Annual savings compare one annual payment with 12 monthly payments for the same plan. Monthly equivalents are rounded.
Student Premium · Coming soon
CAD $4.99 / month or CAD $29.99 / year
Student enrollment is not open yet, and store approval and launch checks are pending. Annual plans are billed once per year. It includes the same individual features as Premium, with school-email verification and monthly or annual billing. Read the student eligibility and renewal terms.
Ask about student pricingFor universities
Buy student places in bulk or arrange campus-wide access. Quotes are tailored to your student numbers, access period, and plan.
Request a quoteA few things
worth knowing
Clear answers before you start.
What can I talk about?
Everyday stress, relationships, overthinking, sleep, self-worth, grief, motivation, or whatever is on your mind. You can choose a guided topic or begin in your own words.
Is Ella a therapist?
Ella is an AI tool for support and reflection. It does not provide diagnosis or replace therapy, medical care, or emergency support. If you’re in immediate danger, contact local emergency services. Read the medical disclaimer.
Can I control what Ella remembers?
You can review, edit, and remove items in Ella’s memory controls. For details about AI processing and stored information, read the Ella Privacy Supplement.
Is Ella free to use?
Ella is free to download, with selected check-ins and a first-step preview of guided programs. AI chat replies require a paid plan. Compare plans and pricing, then review your store’s current price and any available trial before subscribing.
How will student pricing work?
When enrollment opens, post-secondary students can confirm access to their school email and choose Student Premium. It includes Premium features; Plus shared-conversation hosting is separate. Keep the student discount while continuously subscribed, including after graduation. After the subscription expires, verify again before starting another. School-email verification confirms mailbox access, not enrollment independently. Universities can request a quote for bulk or campus-wide access.
Start with what’s on your mind
You don’t need the perfect words. Just a place to begin.
Ella is an AI tool for support and reflection. It does not replace professional care.