New App Addition

Meet Ella

Ella is a chat-first app experience from Umbrella Journal. It is designed for people who want to talk things through, get gentle structure in hard moments, and keep building healthier thinking patterns over time.

Ella app icon

See Ella in the app

One focused screen at a time, with the interface cropped like a product story instead of a screenshot wall.

Guided conversations

Topic-aware chats that help you move from overwhelm to clearer next steps.

Daily check-ins

Simple check-in flows that support consistency without pressure.

Personal insights

Look back at trends, conversation topics, and emotional direction over time.

Conversation examples

These rotating prompts show how Ella can respond in onboarding-style chats:

I feel overwhelmed and do not know where to start. Now
That is a lot to carry. Want to name one feeling together? Ella ยท Now
Probably anxiety in my chest. Now

Built around the way Ella actually works

Ella keeps conversation at the center, then adds the tools that make support more continuous, more useful, and easier to come back to.

Guided support

  • Topic-based guided chats Start with anxiety, stress, sleep, relationships, self-worth, grief, motivation, and more.
  • Therapy tools built into chat Use CBT, DBT, ACT, and urge-surfing flows without writing your own prompts from scratch.
  • Conversation boundaries you control Choose a gentler tone with options like keep it short, no advice, or no tough-love replies.
  • Grief and remembrance mode Use memory-aware support to hold tone, legacy, and important context during grief conversations.

Memory and continuity

  • Memory profile from real life sources Upload files, screenshots, PDFs, or WhatsApp exports so Ella can remember what matters.
  • Bring your old AI chats with you Import ChatGPT, Claude, or plain-text transcripts so you do not have to start over.
  • Searchable previous chats Reopen old threads, review summaries, and pick up the conversation without losing the thread.
  • Edit or forget memory lines Keep continuity useful, not creepy, by managing what Ella keeps and what it lets go of.

Check-ins, insights, and private review

  • Daily check-ins and follow-ups Use low-pressure check-ins and reminders when you need support between sessions or hard days.
  • Insights from your conversation patterns See top topics, mood direction, and recent themes across your chats over time.
  • Private exports when you need them Export Ella chats to JSON or branded PDF, with optional email export for therapist prep or record keeping.

What makes Ella different

Ella is focused on conversation as the main experience. Current product areas include:

Who Uses Ella

Ella supports both personal use and professional support workflows.

Therapists

Use Ella between sessions for structured prompts, reflection carry-over, and clearer client check-ins.

Clinics

Offer clients a consistent daily support layer that complements treatment plans and improves continuity.

Counselors

Guide users through stress, conflict, and emotional regulation with practical tools they can repeat anytime.

Students

Manage overwhelm, motivation dips, sleep struggles, and social pressure with short, guided chats.

Safety and boundaries

Ella is built for support and reflection. It is not a replacement for emergency care, medical care, psychotherapy, or diagnosis.

For crisis situations, contact local emergency services immediately. You can also review our medical disclaimer, Ella privacy supplement, and Ella terms supplement.

Try Ella

Want early access details, launch updates, or partnership information for Ella?

Store buttons are available above. If a region-specific storefront is unavailable, contact us and we will help directly.

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