Find the right plan for you.

Choose an app. Compare what is included. Start with what works for you.

Umbrella Journal

Catch a difficult thought. Find a more balanced way forward.

Start here

Free

CAD $0

No subscription

A simple place to start reflecting.

  • Manual CBT tools

    Work through a thought at your own pace.

  • Journal and mood check-ins

    Put your experience into words and notice how you feel.

  • A guided first check-in

    Try a structured starting point.

  • Saved reflections

    Return to what you have written.

Ongoing guidance

Premium

CAD $12.99 / month

or CAD $79.99 / year, billed once a year

More support for your reflection routine.

  • Guided CBT check-ins

    Get structure when a difficult thought keeps coming back.

  • Optional AI support

    Find words for a reframe when you feel stuck.

  • Coping cards and history

    Keep useful perspectives close and revisit patterns.

  • Reports and exports

    Bring reflections to self-review or a conversation with your therapist.

iOS App Store prices checked November 6, 2026. Your store confirms the local price, available plans, and any eligible trial before purchase.

Explore Umbrella’s CBT tools

Ella

A little space to talk it through.

New lower prices. Apple’s regular price reductions start . The new prices are rolling out on Google Play. Your store confirms the final price before purchase.

Start here

Free

CAD $0

No subscription

Start a small reflection habit.

  • Quick check-ins

    Pause and put a feeling into words.

  • Program previews

    Try the first step before committing.

  • A short view of your patterns

    Look back at seven days of topic insights.

  • JSON chat exports

    Keep a copy of your saved conversations.

Individual AI chat replies require Premium or Premium Plus.

Everyday support

Premium

CAD $7.99 / month

or CAD $49.99 / year, billed once a year

Keep your reflection moving forward.

  • Guided AI conversations

    Talk through what is on your mind, with reflection tools and small plans.

  • Full guided programs

    Follow a topic one step at a time.

  • Memory you control

    Import useful context and choose what Ella remembers.

  • Longer topic insights

    See recurring themes across 30 or 90 days.

  • PDF and email exports

    Bring a reflection to someone supporting you.

Personal + shared

Premium Plus

CAD $14.99 / month

or CAD $99.99 / year, billed once a year

Personal support, with space to talk together.

  • Everything in Premium

    Keep all your individual conversations, programs, memory, and exports.

  • Host Ella Together

    Invite someone into a shared conversation.

  • Shared-session summaries

    Return to the key points you discussed.

  • Free guest participation

    Your invited guests do not need Plus to join.

Apple changes are scheduled for November 7, 2026. View the iOS App Store listing. The store confirms the price, available plans, taxes, and any eligible trial before purchase.

Explore all Ella features

Nuggets

Small habits. A little reflection. A bird to cheer you on.

Build your routine

Free

CAD $0

No subscription

Keep the everyday habit loop free.

  • Daily journaling

    Give your thoughts a place to land.

  • Custom habits and check-offs

    Make a small action part of your day.

  • Your bird companion

    Bring a little encouragement to the routine.

  • Starter AI support

    Try three personalized chat replies and a limited number of generated habit plans.

Core journaling, habits, and offline habit suggestions stay available without Plus.

More personalized support

Nuggets Plus

See price in app

Availability and billing options vary by store.

More help turning an intention into a small action.

  • Everything in Free

    Keep your journal, habits, check-offs, and bird companion.

  • Continue personalized chats

    Get support beyond the free three-reply allowance.

  • More AI habit plans

    Explore additional small starts and practical steps beyond the free plan allowance.

Check the app for available Plus plans, billing periods, local prices, and any eligible trial.

Open Nuggets to see the Plus options and current prices available in your region.

Explore Nuggets

Supporting students or a university?

Explore student access or contact us about bulk and campus-wide options.

Choose a plan in the app you want to use. Check your account there for existing access.

Paid subscriptions renew automatically until cancelled. Annual amounts are charged once per year. Trial eligibility and terms are confirmed before purchase. Manage or cancel with the provider that billed you; deleting an app does not cancel its subscription.